IWC Schaffhausen has been keeping the wrists of discerning gentleman stylish for the past 140 years. As of this summer, you can also look to the Swiss-based watch manufacturer for recommendations on your “lifestyle” choices too. For as long as we can remember, watch companies have tried to tell us that wearing their timepieces will provide us a life of luxury and glamour, usually replica watches uk somewhere in the South of France. Now, IWC tells us exactly how to accomplish that, or at least how to look like we’ve accomplished that, via a pretty cool partnership.
In addition to their re-modeled website (which we showed you here), IWC has teamed up with global online menswear retailer, Mr. Porter. With designers including Dunhill, Ralph Lauren, Paul Smith and E Tautz, Mr. Porter offers their perspective on the “Portofino Watch Lover’s Look” with curated collections and accompanying editorials.
“It is fairly safe to say that fake IWC & Mr. Porter share similar values in terms of attention to detail, quality and providing our customers with a rich experience that is focused around the product,” IWC’s head of consumer marketing said. The goal here is to provide customers with a unique and expanding view of the IWC universe, made of “pioneering spirit, passion and craftsmanship.”
So, now when you purchase one of IWC’s new Portofino watches, you can sign onto IWC.com and see how Mr. Porter can complete the ensemble with panama hats, driving mocs, and Dunhill travel bags. A really thoughtful partnership from the boys in Schauffhausen, and one that may add a whole new lifestyle dimension to the IWC brand.
Browse the collection and stories from replica watches IWC’s Portofino look from Mr. Porter right here and swing over to Mr. Porter to spice up your wardrobe here.
